OXO

unt

Annual Report

OXO, award winning cooking tools & housewares, is dedicated to providing innovative consumer products that make everyday living easier. They study people—lefties and righties, male and female, young and old—interacting with products and identify opportunities for meaningful improvements. Their thoughtful, “question everything” process and relentless attention to detail uncover the best solutions for life’s everyday tasks. The name “OXO” was chosen by Sam Fraber because whether it’s horizontal, vertical,
upside down or backwards, it always reads “OXO”

I wanted to create an innovative annual report that was fun to interact with. Horizontal and vertical type invite the user to engage with the book. For an interactive and playful experience, I replicated the salad spinner and it’s original inspiration of a child’s spinning toy using lasercut paper. I used translucent paper to breakdown each piece of the highchair to showcase it’s expert craftsmanship and attention to detail. The tilted measuring cup reveals a hidden message underneath translucent paper, “we see flaws others overlook.”